Stories are 22x more memorable than facts.

So telling a good story is essential for attracting customers, investors, co-founders, and employees. But what if your story is sort of weird and unconventional? And what about protecting your idea from competitors?

The potential benefit of talking to people about the problem you’re solving and what you’re working on is enormous. Your biggest competitor at the start is the world’s indifference.

When you talk about your company and ask for help, you’re activating a support network that can help you. And if you’re a decent person then your network is huge and powerful, even if you don’t know it.

You’re going to hear a story from Erika Block about how a story that doesn’t make sense at first can evolve to be effective and compelling.

Erika is a serial entrepreneur who has started a theater company, two technology startups, and a coaching business.