Selling to companies is different than selling to consumers Consumers (you and me) have very complex and sometimes irrational buying behavior, but companies are...

It’s harder to find a good customer than it is to build a good product Do you agree that this statement is true? I...

“What do you think about my startup idea?” That’s a tough question to answer because it doesn’t matter what anyone thinks except your customer....

Problems have more than one solution When you’re starting your company you’re going to be excited. You’re going to have a vision for what...

You should only build products your customer wants to buy. So what strategies do the best companies use to make sure they do that...

Marketing is just a giant math problem Well not completely – I just read that Kylie Jenner’s phone is the entire marketing department for...

Almost nobody wants to be a salesperson. The stereotypical salesperson is pushy and annoying. So it will probably be disappointing when I tell you...

The world is full of great business ideas. But your time on earth is finite so you have to make choices about where to...

There are a million things you have to do when you start a company And everybody is going to have advice for you. Do...

Of course you’re not qualified to start your company! You don’t have experience in the industry. You’re not a coder. You’re not a business...

I didn’t appreciate our legal system until my company got sued It’s a funny story now that I’d be happy to tell you over...

Did you know that 0.05% of startups raise venture capital? Some startups require venture capital to succeed but most do not. And because focus...

Have you ever felt like you don’t belong? It sucks. The list of things that can make you feel like an outsider goes on...

There are 7.8 billion people in the world and you just need a handful of them to care about your startup. So it makes...

Nothing makes me feel worse about myself than reading about somebody else’s giant fundraising success. Since revenue numbers for private companies aren’t public information,...

When you form a company the goal is to create something that will have a bigger impact on the world than you could have...

Sometimes we’re the last ones to see and appreciate our own growth and potential. This is true for a lot of students who are...

In this episode we explore the intersection of your personal and professional lives. As much as we all try to keep these things separate...

Being a leader means unlocking the potential of the people you work with. Some people are naturals at this, but the rest of us...

I used to think Mission Statements were just a nice idea. That was before I ever faced an existential crisis as a leader. In...

One of the first things every startup should do is form an advisory board. An Advisory Board is a magical mental construct that gives...

Raising money is time and labor intensive – it’s not possible to pitch everybody. So your goal is to find the right investors as...

Is it better to start a company now, or get a job first? Students ask this question all the time and obviously there’s no...

Stories are 22x more memorable than facts. So telling a good story is essential for attracting customers, investors, co-founders, and employees. But what if...

When Duo Security sold to Cisco for $2.35 billion it was basically like the moon landing for the Ann Arbor startup community. Most of...

International students make up about 15% of the student body at the University of Michigan. They bring interesting new perspectives from 50 countries around...