When you form a company the goal is to create something that will have a bigger impact on the world than you could have as an individual.
It’s up to you what that impact looks like. For some people that means money. But impact is about more than money. Whether your goal is to dismantle systemic racism, fight climate change or to solve a problem that is interesting to you, forming a venture means establishing a structure that can scale beyond you.
Christie Wong Barrett is the CEO of MacArthur Corporation.
MacArthur is an automotive supplier. During normal times they make stickers and labels used in manufacturing. During the COVID-19 pandemic MacArthur got invited to do something different but important. This is the story of how they responded.