Podcast: Play in new window | Download (Duration: 7:12 — 16.5MB)

Subscribe: Apple Podcasts | Spotify | RSS

“What do you think about my startup idea?” That’s a tough question to answer because it doesn’t matter what anyone thinks except your customer. If they like it enough to buy from you at a price where you can make money, then it’s a great idea. If they aren’t, then it’s not. The academic term…

Podcast: Play in new window | Download (Duration: 12:40 — 29.0MB)

Subscribe: Apple Podcasts | Spotify | RSS

It’s harder to find a good customer than it is to build a good product Do you agree that this statement is true? I hope by the end of this episode that you’ll feel liberated and empowered by this mental model. As you’re going to hear in this episode, I believe cost of customer acquisition…

Podcast: Play in new window | Download (Duration: 12:18 — 28.2MB)

Subscribe: Apple Podcasts | Spotify | RSS

Selling to companies is different than selling to consumers Consumers (you and me) have very complex and sometimes irrational buying behavior, but companies are motivated by just two things: 1) Increase revenue, and 2) Cut costs The fact that they have these straightforward goals makes it easier to understand how they make decisions. Unlike consumers,…